GScales

About

I’m Nick. I live here.

GScales is one person working out of Niagara Falls. There’s no sales floor, no account manager, and nobody you’d get passed to after you sign.

Who you’d deal with

One person, and you’d be talking to him.

Being one person is the reason the update lands on a Friday and the reason I can afford to keep working past the term for free if the map doesn’t move. It costs me my own hours, not a payroll. It also means I can only take on a few of these at a time, which is the real reason the founding rate is limited to three — not a countdown timer.

The rule

Only businesses I can drive to.

That isn’t modesty about scale. It’s the whole point.

Somebody working your map from three provinces away is reading your town off a screen. I can stand in your parking lot, see which way people come in, and know which streets matter. When the grid says you disappear past Lake Street, I know what Lake Street is.

It also means you can find me. If this goes badly you know what town I’m in, and that is a genuinely different arrangement from the last company that called you about your website.

So: St. Catharines, Niagara Falls, Welland, Thorold, Fonthill, NOTL, Grimsby, Lincoln. If you’re outside that and you call me anyway, I’ll tell you honestly whether I’m the right person.

Things I’m not going to tell you

“I’ll get you in the top three.”

Nobody can promise that honestly. Your position changes with where the searcher is standing, and Google specifically warns owners about anyone guaranteeing a spot. That’s exactly why I measure across a grid instead of quoting you one number that sounds good.

“I’ve got a case study for this.”

Not yet, I don’t. My first map project is live right now. You’d be early — and the founding price and the guarantee are how I try to make that a fair trade rather than a favour.

“You’ll need to sign for a year.”

You won’t. Three months is the minimum and then it’s month to month — there’s no twelve-month contract and nothing renews itself while you aren’t looking. At day 90 you get the second picture and you decide from there.

“Our system handles it.”

There is no our. I use tools, including AI, for the parts that suit them. The thinking and the work are mine, and you will always be talking to the person doing it.

“You’ll see results next week.”

Something usually moves in the first three or four weeks. Real movement lands somewhere between week eight and twelve. Anyone quoting you days is guessing, and you should ask them what happens when they’re wrong.

Next step

Fifteen minutes, and you keep the map.

It isn’t a sales call with slides. I turn up with your grid already run and tell you what I’d fix first.