The whole path, in four stages.

Get ranked

For the people who are already looking for what you do, tonight, on their phone.

This is the cheapest customer you will ever get, because you don’t have to convince them of anything — they already decided they need it. The only question is whether Google puts you in front of them or somebody else.

Your Google profile gets rebuilt properly: every service written out in the words customers use, real photos, a post every week, the questions people keep asking. Then the directories Google cross-checks you against get cleaned up. Then I measure it the same way twice, ninety days apart, so you can see whether it moved.

Somewhere to land

A website that sells, and a landing page for the one thing you most want people to do.

Getting found is pointless if what they find talks about your “passion for excellence” and hides the phone number. A website has one job: turn somebody who’s curious into somebody who contacts you.

Built to the same rules the ranking work needs — phone number and service area matching your Google profile exactly, one page per service, the town named where it should be. Google cross-checks the two, and when they disagree it trusts neither. Most websites quietly work against the ranking somebody else is being paid to fix.

A landing page is the narrower version: one offer, one action, nothing else on the screen to click. That’s where ads and content get pointed, because a normal homepage leaks them.

Get attention

For everybody who isn’t searching for you yet — which is most people.

Stage one only reaches people with a problem today. Content reaches the ones who’ll have it in six months, and makes sure you’re the name they already recognise when they do.

This is the original business: filming, editing and publishing short video for local businesses — and it’s what I was doing before I ever touched a map. Reels, stories, the thing your competitor’s nephew films on a Tuesday and never posts.

Ads go here too, once there’s something worth putting money behind. I won’t sell you ads on day one; you spend money faster than you learn anything.

Turn it into money

Because attention that nobody follows up on is just attention.

This is the stage almost nobody sells you, and it’s where most of the loss actually happens. Somebody watched the video, clicked, half-filled the form, got distracted, and that was the end of it. Nobody ever knew they existed.

So: somewhere for them to book without having to phone you, a message that goes out automatically when they show interest, and a follow-up sequence for the ones who went quiet. Then a way to see how many enquiries actually came in, so we’re arguing about a number instead of a feeling.