No logo wall. Here’s the actual job instead.

How the grid is made, so you can check my work.

I don’t have a ranking case study yet, so I’m not going to ask you to take a number on faith. Here is exactly how the picture gets made, and you are welcome to have somebody else run the same check.

I pick the search your customers actually type — not your business name, the thing they’d type at eleven at night with a problem. That search is then run from 49 separate points spread across a grid around you, and your position is recorded at every one. Same search, same grid, same points, both times. Day 1 and day 90.

That’s the whole method. It is deliberately boring, because two pictures only mean something if nothing about how they were taken changed in between.

What I won’t do is pick an easier search the second time, widen the grid, or quietly measure from closer in. Those are the three ways this gets faked. If you ever think one of them has happened, ask me for both grids and the search term and it will be obvious.

What you’d actually get from me.

The work is unglamorous and most of it is invisible from outside. That’s the honest description of local search: a lot of small corrections that only add up when someone does all of them and keeps doing them.

• 01A post on your Google profile — a job you did, a question you get asked, something you now carry. Google reads a profile that gets touched as a business that’s still open.
• 02Photos added, from whatever you sent me that week. Real ones off your phone beat stock every time.
• 03One more service written out properly, in the words your customers use rather than the words the industry uses.
• 04Whatever directory turned up wrong that week, corrected — usually an old phone number or a dead address that’s been sitting there for years.
• 05A note from me on Friday, in plain words, saying what I did and what I’m doing next.

The honest status of the first map project.

There’s one business I’ve done the full map job for so far. When I measured it at the start, it sat eighth of eleven for the main search around its own front door.

Since then the Google profile has been rebuilt: every service written out, a booking link that works, real photos and a weekly post. That’s the first block of the ninety days done.

The second grid hasn’t been run yet. When it is, it goes on this page whichever way it points. If it doesn’t move, that will be on this page too — there’s no version of this where I publish the good ones and quietly lose the bad ones.

That’s the whole reason the first three businesses get the founding rate. You’re early, and early is worth a discount.